Consciously created, local and backed by science, the Beaut Wrinkle Shminkle, a Line Softener, is formulated with hand-picked potent active ingredients that deliver results without irritating the skin.

With active ingredients including bakuchiol, niacinamide, rosehip seed oil and azelaic acid, this age-defense serum is designed to increase new cell turnover, leaving you with gentle and smooth skin.

1% Bakuchiol is a potent antioxidant that is known to be less irritating than its retinol counterpart. Used in combination with azelaic acid, an ultra-gentle exfoliator at 1% strength, it works as an effective solution for softening the appearance of wrinkles, refining skin texture, and improving uneven skin tone, while 1% niacinamide and rosehip oil keeps the skin balanced and protected.

• Not tested on animals
• Plant-based
• Suitable for Vegans
• Free from colourants, fragrances, parabens, alcohol, sulphates